Pregled bibliografske jedinice broj: 1108131
Handbook of Research on Applied AI for International Business and Marketing Applications
Handbook of Research on Applied AI for International Business and Marketing Applications / Christiansen, B. ; Škrinjarić, T. (ur.). Hershey (PA): IGI Global, 2021 (monografija)
CROSBI ID: 1108131 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Handbook of Research on Applied AI for International
Business and Marketing Applications
Urednik/ci
Christiansen, B. ; Škrinjarić, T.
Vrsta, podvrsta i kategorija knjige
Uredničke knjige, monografija, znanstvena
Izdavač
IGI Global
Grad
Hershey (PA)
Godina
2021
Stranica
702
ISBN
9781799850779
Ključne riječi
artificial intelligence, international business, marketing applications
Sažetak
Artificial intelligence (AI) describes machines/computers that mimic cognitive functions that humans associate with other human minds, such as learning and problem solving. As businesses have evolved to include more automation of processes, it has become more vital to understand AI and its various applications. Additionally, it is important for workers in the marketing industry to understand how to coincide with and utilize these techniques to enhance and make their work more efficient. The Handbook of Research on Applied AI for International Business and Marketing Applications is a critical scholarly publication that provides comprehensive research on artificial intelligence applications within the context of international business. Highlighting a wide range of topics such as diversification, risk management, and artificial intelligence, this book is ideal for marketers, business professionals, academicians, practitioners, researchers, and students.
Izvorni jezik
Engleski
Znanstvena područja
Matematika, Ekonomija, Interdisciplinarne društvene znanosti
