Naslov
The Role Of Marketing In The Evolution Of The Music Industry

Autori
Škoro, Miroslav

Izvornik
Interdisciplinary management research (1847-0408) Vol. 9 (2013); 781-792

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, ostalo

Ključne riječi
music industry ; marketing ; music markets

Sažetak
This work will consider the development and parameters of the music industry, and present the creative connections between marketing and the music industry in light of world technological advancements. Special emphasis will be placed on defining the music industry of the Republic of Croatia, with respect to the National Classification System in contrast to relative world solutions, especially in light of the imminent entry of the Republic of Croatia to the European Union, as well as, consumer communication problems which have undoubtedly arisen from the changes occurring to the manner in which formatted music is consumed. It is to this end that this work will give special consideration to the characteristics of the music industry and music markets, as well as the specifi c marketing practices in the music industry with the objective of correlating the links between marketing and the music industry.

Izvorni jezik
Engleski

POVEZANOST RADA