Naslov
Implementation of customer orientation in the hospitality industry: implications for business performance

Autori
Perišić Prodan, Marina

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
EMAN 2020 – Economics & Management: How to Cope with Disrupted Times, SELECTED PAPERS / Bevanda, Vuk - : Association of Economists and Managers of the Balkans, Belgrade, Serbia ; Faculty of Management Koper – Koper, Slovenia ; DOBA Business School - Maribor, Slovenia ; Integrated Business Faculty - Skopje, Macedonia ; Faculty of Management - Zajecar, Serbia, 2020, 119-126

ISBN
978-86-80194-31-8

Skup
4th International Scientific Conference Economics and Management: How to Cope With Disrupted Times (EMAN 2020)

Mjesto i datum
Online, 03.09.2020

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Customer orientation ; Hotel business performance ; Croatia

Sažetak
The purpose of this paper is to examine whether there is a relationship between customer orientation and successful hotel business performance. An empirical study was conducted by examining the marketing management of hotel companies in Primorje-Gorski Kotar County and Istria County. The study found that there is a statistically significant relationship between customer orientation and hotel business performance. The results of the research can be used in practice by the marketing management of hotel companies to determine long-term directions of action. In order to take into account, the wants and needs of the guest and to achieve a competitive advantage, the implementation of customer orientation should be a fundamental postulate in the future business operations of all providers of the hotel offering.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA