Naslov
Influence of Airbnb on hotel sector performance indicators in Croatia

Autori
Zadel, Zrinka ; Magaš, Damir

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Tourism & hospitality industry 2020, Trends and Challenges / Črnjar, Kristina ; Smolčić Jurdana, Dora - Opatija : Fakultet za menadžment u turizmu i ugostiteljstvu Sveučilišta u Rijeci, 2020, 147-161

Skup
25. bijenalni međunarodni kongres Turizam i hotelska industrija: trendovi i izazovi = 25th Biennial International Congress Tourism & Hospitality Industry - Trends and Challenges

Mjesto i datum
Opatija, Hrvatska, 04.05.2020. - 06.05.2020

Vrsta sudjelovanja
Ostalo

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Airbnb ; hotel ; RevPAR ; ADR ; OCC

Sažetak
Purpose – The purpose of this research paper is to explore the influence of rising Airbnb supply on main hotel accommodation sector performance indicators: room revenues (RevPAR), average daily rates (ADR) and occupancy rates (OCC) in Croatia. Design – Airbnb has achieved global success and has received much research attention from scholars. We used Airbnb data as a sample of total short stay accommodation sector in Croatia Methodology – In order to quantify the extent of Airbnb influence on the hotel accommodation sector performance indicators in Croatia, a cross-section regression approach is undertaken. The data on key hotel performance indicators were obtained from Smith Travel Research (STR) while Airbnb data was obtained from Airdna, a third- party data provider. Due to data limitations the observed period were monthly observations, from January 2015 – December 2018. Approach – Croatia is a small, open, tourism- oriented economy of South East Europe and therefore offers a good opportunity to observe the influence of Airbnb and the sharing economy on hotel sector performance in the European south – east Findings – The findings indicate a statistically significant positive influence of rising Airbnb supply on main hotel sector performance indicators except occupancy. Originality of the research – Research reported thus so far provides mixed findings on the influence of Airbnb on hotel sector performance indicators. This paper offers a first insight into the impact of Airbnb on Croatian hotel accommodation sector performance indicators. We used Airbnb data as a sample of total short stay accommodation sector in Croatia and report positive correlations with main hotel performance indicators. Recommendations for policy and future research are provided.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA