Naslov
How Does Digitalization Affect Performance of Croatian Largest Firms?

Autori
Pavic Kramaric, Tomislava ; Pervan, Maja

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Proceedings of the 35th International Business Information Management Association Conference (IBIMA) / - Sevilla : International Business Information Management Association (IBIMA), 2020, 10799-10806

ISBN
978-0-9998551-4-1

Skup
35th International Business Information Management Association Conference (35th IBIMA)

Mjesto i datum
Sevilla, Španjolska, 01.04.2020. - 02.04.2020

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
digitalization ; firm’s success ; Croatian largest companies

Sažetak
The main goal of this paper is to analyse how digitalization affects performance of 100 largest companies that operated during the 2014 – 2018 period in Croatia. For this purpose, a regression analysis is employed. Various firm- specific variables including digitalization, size of the firm, leverage, age and liquidity serve as independent variables whereas net profit margin (NPM) is employed as dependent variable. The results of the analysis reveal that performance of Croatian largest firms is influenced by digitalization, leverage and liquidity. Specifically, digitalization positively impacts performance as well as liquidity whereas leverage of the firm has negative impact on performance.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA