Naslov
Public Relations and Pro Bono Campaigns

Autori
Sedak, Kristijan ; Novoselac, Veronika

Izvornik
South Eastern European Journal of Communication (2712-0430) 1 (2019), 2; 71-81

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, stručni

Ključne riječi
društvena odgovornost poduzeća ; odnosi s javnošću ; pro bono

Sažetak
Corporate social responsibility (CSR) is a concept in which a business subject willingly and in interaction with other parties decides to contribute to a better society. CSR builds and connects businesses, employees and the community. One example of such business is taking on cases pro bono (Latin: for the public good). Representing clients for free on a volunteering basis is an acceptable and welcome way of solving business problems, mostly for financial reasons. For companies and organizations, it is a method of building new social and professional relationships through the active building of image and expanding their list of satisfied clients.

Izvorni jezik
Engleski

Znanstvena područja
Informacijske i komunikacijske znanosti

POVEZANOST RADA