Pregled bibliografske jedinice broj: 1102423
Recreational craft design and development strategy for Adriatic market. A multipurpose floating structure as an attractor for coastal leisure activities
Recreational craft design and development strategy for Adriatic market. A multipurpose floating structure as an attractor for coastal leisure activities // Proceedings of the 12th International Congress of the International Maritime Association of the Mediterranean (IMAM 2007) / Soares, Guedes ; Kolev, Peter (ur.).
Varna: Taylor & Francis, 2008. str. 1031-1036 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), ostalo)
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Naslov
Recreational craft design and development
strategy for Adriatic market. A multipurpose
floating structure as an attractor for coastal
leisure activities
Autori
Subašić, Nina ; Lončarić, Dino
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), ostalo
Izvornik
Proceedings of the 12th International Congress of the International Maritime Association of the Mediterranean (IMAM 2007)
/ Soares, Guedes ; Kolev, Peter - Varna : Taylor & Francis, 2008, 1031-1036
ISBN
978-0-415-45523-7
Skup
International Maritime Association of the Mediterranean. International Congress, Soares
Mjesto i datum
Varna, Bugarska, 02.09.2007. - 06.09.2007
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
Market research ; Boatbuilding ; Recreational craft design
Sažetak
Creation of a new product is a complex process with a lot of uncertainties and risks. A fast development of nautical market on the Mediterranean as well as in the Adriatic Sea makes an issue of a new product development – a key success factor in a boat building industry. An aim of this paper is to develop a model of a business process – from idea generation to product launch in a boat building industry. Marketing research will be conducted to explore customer preferences in craft design, to develop a marketing strategy and to minimize risks during product launch.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
