Pregled bibliografske jedinice broj: 1101832
Building the corporate identity – the case of Anniks hotel
Building the corporate identity – the case of Anniks hotel // Tourism and hospitality management, 26 (2020), 2; 455-462 doi:10.20867/thm.26.2.10 (međunarodna recenzija, teaching case study, stručni)
CROSBI ID: 1101832 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Building the corporate
identity – the case of Anniks hotel
Autori
Čuić Tanković, Ana
Izvornik
Tourism and hospitality management (1330-7533) 26
(2020), 2;
455-462
Vrsta, podvrsta i kategorija rada
Radovi u časopisima, teaching case study, stručni
Ključne riječi
corporate identity ; corporate marketing ; marketing in hospitality ; strategic management
Sažetak
This case describes the problem of building a strong corporate identity in the Anniks hotel following the change of the general manager. After a short theoretical background about the construct of corporate identity, the hotel is presented in its distinctive characteristics and type of guests. The results of the interviews with the team manager are presented, as well as an analysis of the actual, desired and ideal corporate identity in order to foster creativity, encourage critical thinking and identify the elements of a new corporate identity.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
Ustanove:
Fakultet za menadžment u turizmu i ugostiteljstvu, Opatija
Profili:
Ana Čuić Tanković
(autor)
Citiraj ovu publikaciju:
Časopis indeksira:
- Web of Science Core Collection (WoSCC)
- Emerging Sources Citation Index (ESCI)
- Scopus
- EconLit
