Naslov
Positive alcohol outcome expectancies: Does personal binge drinking experience matter?

Autori
Čutura, Marija ; Leko Šimić, Mirna ; Agić, Emir

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
11th Regional EMAC conference: Challenging the status quo in marketing research / Fudurić, Morana ; Horvat, Sandra ; Komarac, Tanja ; Škare, Vatroslav - Zagreb : Ekonomski fakultet Sveučilišta u Zagrebu, 2020, 42-51

Skup
11th EMAC Regional Conference: Challenging the Status Quo in Marketing Research

Mjesto i datum
Zagreb, Hrvatska, 16.09.2020. - 19.09.2020

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Motivational theory, Binge drinking behavior, Alcohol outcome expectancies

Sažetak
The main purpose of this study was to understand behavioral drinking patterns in accordance with positive alcohol outcome expectations. The data were collected on a sample of students from Bosnia and Herzegovina. Several regression models were used to observe alcohol consumption continuum in interaction with binge drinking. Results have shown the existence of marginal point where binge drinking behavior doesn’t affect positive outcome expectancies, but the non-binge drinkers believe that intensive drinking leads to positive outcomes. This study contributes to deeper understanding of relation among drinking patterns and positive alcohol expectancies as a starting points for social marketing strategies.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA