Naslov
Information-visual aspects of digital communication school with parents

Autori
Švelec-Juričić, Draženka ; Luić, Ljerka

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
ICERI2020 Proceedings / Gómez Chova, L. ; López Martínez, A. ; Candel Torres, I. - Online : International Academy of Technology, Education and Development (IATED), 2020, 7196-7202

ISBN
978-84-09-24232-0

Skup
13th annual International Conference of Education, Research and Innovation (ICERI 2020)

Mjesto i datum
Online, 09.11.2020. - 11.11.2020

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
digital communication, information aspects, visual aspects, school, teachers, parents

Sažetak
Extremely important participants in the education system, who also represent the interested public, are the parents with whom school employees in complex processes that take place during the school year, establish collaborative relationships. One of the ways of communication with parents is digital communication through a website performed by teachers, professional associates and principals who do not have a formal education in the field of public relations. Observing the mentioned problem, a research question was asked "Do teachers influence the creation of parents' attitudes towards school based on digital communication?" Opinions on the information-visual aspects of digital communication were examined: content and size of publications, visual characteristics of the website, dynamics of publications, frequency of visits to the website and the impact of publications on the creation of parents' attitudes towards school. With the statistical analysis of the results of a survey conducted on a sample of 150 teachers and 483 parents, the hypothesis, which claims that teachers consider the information aspect of communication through the website more important than visual preferred by parents, was confirmed. Given that the area of the role of digital communication in shaping public attitudes, general and those of interest, towards the school is quite unexplored, this paper can serve as a starting point for further scientific research in the field of communication and public relations.

Izvorni jezik
Engleski

Znanstvena područja
Informacijske i komunikacijske znanosti

Napomena
Rad napisan u koautorstvu sa studenticom
sveučilišnog diplomskog studija "Odnosi s
javnostima" iz područja teme diplomskog rada koji
je obranila na Sveučilištu Sjever 9. ožujka 2020.

POVEZANOST RADA