Pregled bibliografske jedinice broj: 1100056
Extending variety seeking to multi-sided platforms: Impact of new retailer listing
Extending variety seeking to multi-sided platforms: Impact of new retailer listing // Journal of retailing and consumer services, 59 (2021), 102382, 9 doi:10.1016/j.jretconser.2020.102382 (međunarodna recenzija, članak, znanstveni)
CROSBI ID: 1100056 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Extending variety seeking to multi-sided platforms:
Impact of new retailer listing
Autori
Vakeel, Khadija Ali ; Fudurić, Morana ; Malthouse, Edward C.
Izvornik
Journal of retailing and consumer services (0969-6989) 59
(2021);
102382, 9
Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni
Ključne riječi
Multi-sided platform ; Retail platforms ; Variety seeking ; Propensity scoring models
Sažetak
This study uses theories of variety seeking to examine how a new retailer listing on a multi-sided platform (MSP) affects consumer buying behavior. Using a unique dataset from an online MSP, we evaluate changes in purchase frequency with individual retailers after a new one is listed. Contrary to expectations, the results indicate that consumers increase their purchase frequency at existing retailers. Moreover, compared to consistency seekers, variety-seeking consumers show a higher positive effect as they buy even more. This result is observed for retailers in both competing and non-competing product categories. Finally, we discuss the theoretical contributions and implications for MSPs and retailers.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
Citiraj ovu publikaciju:
Časopis indeksira:
- Current Contents Connect (CCC)
- Web of Science Core Collection (WoSCC)
- Social Science Citation Index (SSCI)
- SCI-EXP, SSCI i/ili A&HCI
- Scopus
