Pregled bibliografske jedinice broj: 1098964
Akvizicije poduzeća na drogerijskom tržištu na primjer poduzeća Müller trgovina Zagreb d.o.o.
Akvizicije poduzeća na drogerijskom tržištu na primjer poduzeća Müller trgovina Zagreb d.o.o. // 48th International Scientific Conference on Economic and Social Development Development
Varšava, Poljska, 2019. str. 118-137 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 1098964 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Akvizicije poduzeća na drogerijskom tržištu na primjer
poduzeća Müller trgovina Zagreb d.o.o.
(Acquisitions of businesses in the drugstore market for example
of Müller trgovina Zagreb d.o.o.)
Autori
Sopta, Martina ; Knežević, Filip
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Skup
48th International Scientific Conference on Economic and Social Development Development
Mjesto i datum
Varšava, Poljska, 25.11.2019. - 26.11.2019
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
akvizicija, motivi i razlozi za akvizicijom, financijsko vrednovanje akvizicije, širenje tržišta
(acquisition, motives and reasons for acquisition, financial valuation of acquisition, market expansion)
Sažetak
Company acquisitions are one of the more common forms of corporate strategies in the global industry, and its popularity in business practice has been in an upward trend over the last thirty years. An acquisition is a kind of investment. The theoretical basis of acquisition in the narrow sense, acquisition, and acquisition in the broad sense, mergers, is to consider motives and reasons for recognising several levels of synergies achieved by such business combinations and to look at the elements that lead to the acquisition decision, as well as evaluate the success of the acquisition. The number of acquisitions in Croatia has increased in recent years. Kozmo drugstores showed signs of declining financial capacity, but on the other hand it had a developed market, which Müller saw as a good move to take it over. This situation is a good indicator for those companies that intend to expand into new markets or strengthen their position in the existing market and approach the leader by thinking of taking over companies that are financially weak in the market but still have a good reputation in it. Businesses that plan to grow in markets and strengthen their position in new markets by taking over companies that have a good market profile are securing the strategic goals they have set for themselves.
Izvorni jezik
Engleski
