Naslov
Influence of COVID-19 on changes in consumer behaviour: research findings in Croatia

Autori
Maté, Martina ; Bilić, Ana Marija

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Proceedings of The International Scientific Conference : Trade Perspectives 2020 - The interdependence of COVID-19 pandemic and international trade / Baković, Tomislav ; Naletina, Dora ; Petljak, Kristina - Zagreb, 2020, 185-200

ISBN
978-953-346-149-6

Skup
Trade Perspectives 2020: The interdependence of COVID-19 pandemic and international trade

Mjesto i datum
Zagreb, Hrvatska, 26.11.2020. - 27.11.2020

Vrsta sudjelovanja
Ostalo

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
coronavirus pandemic ; consumer behaviour ; health safety ; Croatia ; competitive advantage

Sažetak
Crisis caused by coronavirus (COVID-19) pandemic has shaken the consumer industry by imposing new rules and limitation and caused several changes in consumer behaviour. Effected by restrictions, consumers found themselves in situation that they are not able to fulfill their customer needs as they used to. They are forced to adapt to new circumstances, so called “new normal”, adopt new habits and accept new consumer industry models. Each crisis in recent history caused changes in consumer behaviour, but, unlike the other, mostly financial crises, the COVID-19 is a global health crisis that threatens lives and affects all groups of consumers, regardless of purchasing power. Uncertainty of duration of the pandemic will lead to adjustment of industry to new priorities of consumers which will undoubtedly put their own health safety on the first place. The performed research presents the results of a survey conducted by the authors provided on a sample of respondents in Croatia. The purpose was to compile and analyse information of the impact of the COVID-19 on their consumer behaviour. It also presents a cross-section of factors influencing the consumer decision- making process. In accordance with the aim of the paper, hypothesis have been formulated by which the authors will try to prove that shopping habits will change. The consumers will more often choose domestic food of local producers and take more responsibility of their own health. These factors will become a new basis for achieving a competitive advantage for producers, but also traders, as well as society as a whole.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA