Naslov
Cognitive framing through political catchwords – A short assessment of Croatian media neutrality

Autori
Jurin, Suzana ; Kružić, Daniela

Izvornik
Ars & humanitas (1854-9632) XIV/1 (2020), 1; 89-103

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
Election campaign ; media neutrality ; cognitive framing ; text genre ; political catchword.

Sažetak
The Croatian political scene is undergoing radical changes. Since the 2016 parliamentary election, the left-wing has gradually lost ground. One of the key roles in the political process is played by the media, which influence the voters and their choices. In this paper we analysed written texts collected during the 2016 election campaign. Among the most prominent Croatian newspapers the left-wing Novi list and the right-wing Večernji list are chosen as the focal publications. We conducted a text linguistic analysis of the political catchword (phrase, slogan) and its role in creating the political opinions of voters. The analysis provided data about the verbal, nonverbal and paraverbal text segments. These phenomena were abstracted as communicational- pragmatic and language-stylistic entities which are necessary for the successful cognitive framing of the political opinions of the public. In order to create and frame political opinions, the text producer uses subtle persuasive messages. Furthermore, at the content-related level of the text structure analysis, the communicative intention of the producer is shown, while the text function analysis shows the most common text indicators used to transmit the desired content and identifies a potential persuasive message “hidden” in the words. As a result, the number of catchwords published in line with each newspaper’s own political orientation is slightly higher than that of the other option, which shows that political neutrality is lacking in the Croatian media.

Izvorni jezik
Engleski

Znanstvena područja
Filologija

POVEZANOST RADA