Naslov
EXPLORING THE MOTIVES OF YOUNG AUDIENCE FOR THEATRE ATTENDANCE

Autori
Buljubašić, Iva

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
7TH INTERNATIONAL CONFERENCE "VALLIS AUREA" FOCUS ON: RESEARCH & INNOVATION / Katalinic, Branko - Požega : Beč, 2020, 129-139

ISBN
978-3-902734-26-6

Skup
Vallis Aurea – 7th International Conference

Mjesto i datum
Požega, Hrvatska, 24.09.2020. - 26.09.2020

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
theatre, generation y, generation z, audience development, marketing in culture

Sažetak
This paper presents scientific research at the national level in the Republic of Croatia, i.e. the analysis of the motives for the arrival of the younger age group, the generation Y so- called millennials and generation Z's in city and national theatres. The institutions of culture in the Republic of Croatia are always trying to find the best way to contain existing and attract new audiences. The aim of this paper is to investigate the development of young theatre audiences, i.e. their motives, but also the obstacles of attendance in to city and national theatres.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija, Interdisciplinarne društvene znanosti

POVEZANOST RADA