Naslov
Female public relations professionals’ perceptions on the portrayal of the #MeToo movement in Croatian media
(Croatian female public relations professionals’ perceptions on the portrayal of the #MeToo movement in Croatian media)

Autori
Polić, Mirela

Izvornik
Facta Universitatis, Series: Philosophy, Sociology, Psychology and History (1820-8495) 1 (2021), 1; 257-272

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
Croatia ; #MeToo Movement ; public relations ; journalism ; sexual discrimination

Sažetak
The #MeToo movement has gained its prominence in 2017 when the #MeToo hashtag went viral and woke up the world to the magnitude of the problem of sexual violence. It was the actress Alyssa Milano who made the first viral tweet accusing Hollywood producer Harvey Weinstein of sexual assault. Since research on the #MeToo movement across cultural contexts is limited and mostly comes from Western countries, the aim of this research is to explore the perceptions of six female public relations experts on the portrayal of the #MeToo movement in Croatian media. Firstly, sexual discrimination and harassments are topics of public interest. Journalists often do not consider that public relations professionals are serving the public interest because of the stereotypes that still position public relations as work against the public good. However, when journalists do not fulfil their role of informing the public on the topic of public interest, it is public relations professionals’ role to encourage them to do so. Secondly, both journalism and public relations are gendered-nature industries where women are traditionally confined to pink ghettos. Therefore, although public relations professionals encourage public debate, there are still obstacles that female journalists might face in ensuring the media coverage of the topic. Finally, if the cultural hegemonity prevails in Croatian newsrooms on which stories will get media coverage, it remains the question whether all efforts that female journalists and public relations professionals do in order to represent the topic of public interest such as female sexual discrimination and harassement in media is in vain.

Izvorni jezik
Engleski

POVEZANOST RADA