Pregled bibliografske jedinice broj: 1095279
The impact of public relations on visibility of Croatian non-profits
The impact of public relations on visibility of Croatian non-profits // Corporate communications, 25 (2020), 1; 87-97 doi:(10.1108/CCIJ-07-2019-0076) (međunarodna recenzija, članak, znanstveni)
CROSBI ID: 1095279 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
The impact of public relations on visibility of
Croatian non-profits
Autori
Polić, Mirela ; Cesarec Salopek, Nataša
Izvornik
Corporate communications (1356-3289) 25
(2020), 1;
87-97
Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni
Ključne riječi
Croatia ; Public Relations ; Democratization ; Non-profit organizations ; Strategic communication campaign ; Foundation
Sažetak
The purpose of this paper is to understand and show how public relations contributed to enhancing the visibility of Croatian non-profit organization Foundation “Croatia for Children” and its activities within its stakeholders, as well as how public relations contributed to the mobilization of target publics in Foundation’s activities
Izvorni jezik
Engleski
POVEZANOST RADA
Ustanove:
Visoka škola za menadžment i dizajn Aspira, Split
Citiraj ovu publikaciju:
Časopis indeksira:
- Web of Science Core Collection (WoSCC)
- Emerging Sources Citation Index (ESCI)
- Scopus
