Pregled bibliografske jedinice broj: 1095213
The impact of ICT innovations on Customer Relationship Management
The impact of ICT innovations on Customer Relationship Management // 27th SOFTCOCM 2019 - 3rd SYMPOSIUM ON INFORMATION SECURITY AND INTELECTUAL PROPERTY / Boban, Marija ; Ježić, Gordan (ur.).
Split: Fakultet elektrotehnike, strojarstva i brodogradnje Sveučilišta u Splitu, 2019. 123005, 5 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), ostalo)
CROSBI ID: 1095213 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
The impact of ICT innovations on Customer
Relationship
Management
Autori
Ružić, Vlatka ; Šutić, Branislav
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), ostalo
Izvornik
27th SOFTCOCM 2019 - 3rd SYMPOSIUM ON INFORMATION SECURITY AND INTELECTUAL PROPERTY
/ Boban, Marija ; Ježić, Gordan - Split : Fakultet elektrotehnike, strojarstva i brodogradnje Sveučilišta u Splitu, 2019
Skup
27th International Conference of Software, Telecommunications and Computer Networks (SoftCOM 2019)
Mjesto i datum
Split, Hrvatska, 19.09.2019. - 21.09.2019
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
ICT, CRM, digitalisation, consumer, online shopping, consumer behavior
Sažetak
Customer relationship management (CRM)has become critical toolbar internet business since a combination of practices, strategies and technologies that company use to manage and analyze customer interacions and data troughout the customer lifecycle is necessary since consumer behavior in digitized societies is influenced by an increasing number of contingencies leading to emergent and unexpected behavior .
Izvorni jezik
Engleski
Znanstvena područja
Informacijske i komunikacijske znanosti
POVEZANOST RADA
Ustanove:
Veleučilište "Nikola Tesla" u Gospiću
