Naslov
The Role of Eco-Certificates and Labels in Sustainable Tourism Development: A Case Study from Croatia

Autori
Klarin, Tomislav ; Krce Miočić, Božena ; Vidić, Gabrijela

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
EuroMed Academy of Business Conference Book of Proceedings: Business Theory and Practice Across Industries and Markets / Vrontis, Demetris ; Weber Yaakov ; Tsoukatos, Evangelos - Solun : EuroMed Press, 2020, 625-638

ISBN
978-9963-711-89-5

Skup
13th Annual Conference of the EuroMed Academy of Business

Mjesto i datum
Online, 09.09.2020. - 10.09.2020

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Eco-certificates and labels, sustainable tourism development, tourism destination

Sažetak
The application of eco certificates and labels in tourism is an indicator of the implementation of the concept of sustainable tourism, which is aimed at protecting and preserving the environment at a given destination. Eco certificates and labels of a destination have a positive effect on the ecologically responsible behavior and awareness within the tourism supply, which in turn introduces quality and distinctness on the tourism market. Other than promoting ecologically conscious behavior, eco certificates stimulate tourism demand for products with a reduced negative effect on the environment. The aim of this paper is to determine the role of eco certificates in sustainable tourism development. A research was conducted across eight urban destinations in the Republic of Croatia on several stakeholder groups in each destination (the public and private sector, local population and tourists). A semi structured questionnaire on 2, 300 respondents shows attitudes toward the influence of eco certificates on tourists’ decisions when choosing a destination ; specifically, the tourists’ readiness to pay extra for eco certified products and services at a destination. Variance analysis was used. The respondents generally show a positive attitude toward eco certificates, with visible differences in stakeholder attitudes on the level of a particular destination, differences between different stakeholder groups, and differences for each particular eco certificate. The results indicate an increasing importance of eco certificates on the tourism market, as well as the need to understand their role in the destination’s sustainable tourism development. Consequently, it is to be expected that these certificates will increase in application, which is why further research in this field is necessary.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA