Pregled bibliografske jedinice broj: 1094387
Market research information system for the brick industry with brand development aim
Market research information system for the brick industry with brand development aim // 61st International Scientific Conference on Economic and Social Development "Corporate social responsibility in the context of the development of entrepreneurship and small businesses" - book of proceedings / Milković, Marin ; Hammes, Khalid ; Bakhtina, Olga (ur.).
online: VADEA ; Sveučilište Sjever, 2020. str. 162-172 (ostalo, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 1094387 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Market research information system for the brick industry with brand development aim
Autori
Lacković, Krešimir ; Peko, Marina ; Šojo, Robert
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
61st International Scientific Conference on Economic and Social Development "Corporate social responsibility in the context of the development of entrepreneurship and small businesses" - book of proceedings
/ Milković, Marin ; Hammes, Khalid ; Bakhtina, Olga - Online : VADEA ; Sveučilište Sjever, 2020, 162-172
Skup
61st International Scientific Conference on Economic and Social Development: "Corporate social responsibility in the context of the development of entrepreneurship and small businesses"
Mjesto i datum
Varaždin, Hrvatska, 22.10.2020. - 23.10.2020
Vrsta sudjelovanja
Ostalo
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
brand ; brick ; communication ; informing ; market research
Sažetak
For centuries, brick products have been the main inputs in the construction of buildings. Despite the emergence of new products and materials, brick products are still doing well in the construction materials market with their innovations. Therefore, the paper deals with the method of production and organization of the business process with special attention to market research. This applies to determining the specificity of brick products due to which they are particularly recognizable and wanted. The set of several special features of the product is the brand, so the basic goal of the paper is to manage the brand of brick products. Different approaches to defining the product brand have been explored and the need to dynamize brand management in accordance with new market requirements and other possibilities and limitations has been identified. In this sense, an information and communication process has been defined with the aim of establishing and managing the brand, all for greater competitiveness.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
Ustanove:
Fakultet elektrotehnike, računarstva i informacijskih tehnologija Osijek,
Sveučilište Sjever, Koprivnica
