Naslov
Impact of tourists’ socio-demographic factors and number of previous visits on attitudinal loyalty: simultaneous testing of three loyalty types

Autori
Laškarin Ažić, Marina ; Galičić, Vlado

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Interdisciplinary Management Research XVI / Barković, Dražen ; Dernoscheg, Karl-Heinz ; Erceg, Aleksandar ; Glavaš, Jerko ; Pap, Norbert ; Runzheimer, Bodo ; Wentzel, Dirk - Opatija : Ekonomski fakultet Sveučilišta Josipa Jurja Strossmayera u Osijeku ; Hochschule Pforzheim University of Applied Sciences ; Hrvatska akademija znanosti i umjetnosti (HAZU), 2020, 424-436

Skup
16th Interdisciplinary Management Research (IMR 2020)

Mjesto i datum
Opatija, Hrvatska, 07.05.2020. - 09.05.2020

Vrsta sudjelovanja
Ostalo

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
attitudinal loyalty, destination loyalty, loyalty to the style of holiday, accommodation loyalty

Sažetak
Previous research has identified two main expressions of tourist loyalty. The first one is referred to as the number of visits (behavioral loyalty) and the sec-ond one is measured by future intentions, thus being seen as an attitudinal expression of loyalty. Although behavioral loyalty is the most precise loyalty measure, to reveal tourists’ motivational background (intention to revisit or intention to recommend), it needs to be accompanied by attitudinal loyalty. Since tourists may express loyalty intention towards a destination, their style of holiday or to their accommodation service provider, this study includes all three loyalty types simultaneously to reveal the differences among them. Moreover, this study aims to explore whether tourists’ socio-demographic char- acteristics and their number of visits influence attitudinal loyalty. To collect the tourists’ attitudes, an on-site-survey was carried out during four months – from July to October 2019. The questionnaire was divided into four parts, measuring tourists’ loyalty intentions towards a destination, style of holiday, accommodation provider, and their sociodemographic characteristics respectively. Data analysis included descriptive statistics, exploratory factor analysis (EFA), and OLS regression to test relationships among variables. The results reveal that age and distance of country of origin are significant pre-dictors of loyalty to the style of holiday, while education level and repeat visits are important antecedents of destination loyalty and accommodation loyalty.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA