Naslov
Exploring Gastronomy and Event Interlinkages in DMOs' Strategic Activities – Two Croatian Destinations Perspective

Autori
Pivčević, Smiljana ; Trošt Lesić, Klara

Vrsta, podvrsta i kategorija rada
Poglavlja u knjigama, znanstveni

Knjiga
Gastronomy for Tourism Development

Urednik/ci
Peštek, Almir ; Kukanja, Marko ; Renko, Sandra

Izdavač
Emerald Group Publishing

Grad
Bingley

Godina
2020

Raspon stranica
133-154

ISBN
978-1-78973-756-1

Ključne riječi
strategic development, gastronomy, event tourism, event portfolio, gastronomic events, DMOs, case study, Croatia

Sažetak
This chapter aims to conceptualise the role of gastronomy and events in destination strategic development and explore the possibility for destination management organisations (DMOs) to capitalise their potential. Thus, it firstly explores the role of gastronomy and events in contemporary tourism and their impact on destination appeal, authenticity and development. Secondly, it delves into the possible ways by which DMOs can utilise events to achieve destination goals and competitiveness. As gastro events are a common denominator of gastro-tourism and events, they are given special attention. In the empirical part, two prominent destinations in the most developed tourism country of the Western Balkans, Croatia, are analysed. Also, in the empirical part, archival analysis is used to analyse relevant documentation and sources covering the 2016–2018 period. In the analysis, the strategic role of gastronomy, events and DMOs' activities and budgets are explored to unveil the existing interlinkages and patterns among them. The contribution of the study is the systematisation and critical review of existing literature on the role of gastronomy and events in the destination offer and of DMOs' usage of events for achieving destination goals and competitiveness. The chapter provides valuable implications for destination strategic management and marketing as well as for future academic studies on the subject.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA