Naslov
Applying graphic design principles on tea packaging

Autori
Kovačević, Dorotea ; Brozović, Maja ; Banić, Dubravko

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Proceedings - The Tenth International Symposium GRID 2020 / Dedijer, Sandra - Novi Sad : Univerzitet u Novom Sadu, 2020, 571-575

ISBN
978-86-6022-303-8

Skup
10th International Symposium On Graphic Engineering And Design (GRID 2020)

Mjesto i datum
Novi Sad, Srbija, 12.11.2020. - 14.11.2020

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
graphic design ; packaging ; attractiveness ; tea

Sažetak
The aesthetic aspect of product packaging is a well-known factor in attracting consumers’ attention. One of the most common ways in achieving the aesthetic appearance of the packaging is applying graphic design principles. The purpose of the study was to explore how people perceive the attractiveness of tea packaging with different levels of graphic design principles applied. The graphic design principles applied on the packaging were: contrast, dominance, alignment, symmetry, consistency and colour harmony. The manipulation of these principles resulted in three different packaging samples that were tested: aesthetic packaging, partially-aesthetic packaging and non-aesthetic packaging. The participants’ tasks were to rate the attractiveness of each of the packaging samples and to select the one which they would like to buy. The statistical analysis showed that the results of both tests (rating and choice task) were consistent, indicating that the aesthetic packaging was appreciated the most, followed by the partially-aesthetic packaging and the non-aesthetic packaging. These results were the same even when taking into account whether the beauty of the packaging was important to the participants or not. The findings support the idea of using graphic design principles in packaging design whenever applicable.

Izvorni jezik
Engleski

Znanstvena područja
Grafička tehnologija, Dizajn

POVEZANOST RADA