Naslov
Gender stereotypes in entrepreneurship process: Evidence from the Croatian ICT industry

Autori
Šmaguc, Tamara

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Economic and Social Development (Book of Proceedings), 59th International Scientific Conference on Economic and Social Development / Baracskai, Zoltan ; Gregurec, Iva ; Odeljan, Petra - : VADEA ; Sveučilište Sjever ; Faculty of Management University of Warsaw ; Faculty of Law, Economics and Social Sciences Sale Mohammed V University in Rabat ; Međimursko veleučilište u Čakovcu, 2020, 52-60

Skup
59th International Scientific Conference Economic and Social Development (ESD 2020)

Mjesto i datum
Online, 10.09.2020

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
women’s entrepreneurship, gender stereotypes, masculinity, femininity, Croatian ICT industry

Sažetak
Set within the context of the Croatian ICT industry, this paper explores the presence of gender stereotypes in entrepreneurship process and the rule of masculine and feminine values in shaping women’s entrepreneurial strategies. The study represents a qualitative research by using an interpretative phenomenological inquiry. The primary data were collected through indepth interviews with seven women entrepreneurs/managers. After empirical material preparation the data were analyzed by using the techniques of open and axial coding. The results show that the Croatian ICT sector is characterized by negative industry-related gender stereotypes, while on the other hand, the responders do not perceive presence of negative entrepreneurship-related gender stereotypes as such. This type of gender stereotypes can evoke feelings of admiration for a woman at the head of the company in a male-dominated industry. The research also suggests that the business strategies of women entrepreneurs are shaped under the influence of both feminine and masculine values. Feminine values (such as caring for others, warmth, compassion, and meticulousness) increase the perceived self-efficacy of women entrepreneurs in customer relationship, employee management, and administrative business operations. Identified masculine values in women (such as self-confidence, ambition, and leadership) enable them to realize traditional entrepreneurial roles. At the same time, the potential weaker expression of masculine values in some women entrepreneurs is successfully compensated through the participation of a male business partner in the management structure of the company.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA