Naslov
The role of Social Responsibility in Business in Atlanitic group Inc

Autori
Borovac Zekan, Senka ; Peronja, Ivan ; Šimić, Dario

Izvornik
REDETE –Researching Economic Development and Entrepreneurship in Transition Economies (1840-3255) 1 (2016), 12; 256-271

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, ostalo, znanstveni

Ključne riječi
social resposibility, performance, entrepreneurship

Sažetak
Social responsibility in entrepreneurship and corporate social responsibility (CSR) are relatively new trends and concepts of management. Andrew Carnegie (2012) first mentioned the idea of corporate social responsibility as early as in 1899 in his book The Gospel of Wealth. He was the first to write about the companies' needs to help, contribute and improve the society and the environment in which they operate. However, the modern concept of CSR first appeared in 1950 (Schwartz, M. S., Carroll, A. B. (2003). It covers and analyses key issues related to ethics and ethical behavior, and moral principles such as the principle of product safety, honesty in the field of marketing, employee rights, and the possibilities of progress at work, and environmental protection and other similar issues. Various upheavals and movements, such as the Human Rights Movement, activities of organizations for the production of consumer rights, establishment of organizations for the environmental protection and similar movements, which were very intensive in the 1960s, significantly brought about the development and stabilization of the CSR concept. The social responsibility thus implies the obligation of managements to make decisions and choices and to take actions that will contribute to the welfare and interests of both the society and the companies (McWilliams, A., 2000).

Izvorni jezik
Engleski

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