Naslov
Responsible consumption – implication on companies and consumer perception

Autori
Koraca, Daglas ; Anić, Mateo

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Zbornik radova Konferenci z mednarodno udeležbo z naslovom: MANAGEMENT, IZOBRAŽEVANJE IN TURIZEM, Fakulteta za turistične študije Portorož / - Portorož, 2011, 43-51

ISBN
978-961-6469-59-3

Skup
Konferencija z mednarodno udeležbo z naslovom: MANAGEMENT, IZOBRAŽEVANJE IN TURIZEM, Fakulteta za turistične študije Portorož

Mjesto i datum
Portorož, Slovenija, 20.10.2011. - 21.10.2011

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Responsible consumption, green issues, social responsibility, management, marketing, consumer perception, strategies.

Sažetak
The importance of responsible consumption is constantly increasing in consumer perception and many companies are responding to the desires in a different way. It is crucial to understand the different implications on company strategies, product or service demand, green and environmental issues, to satisfy the consumers that are every day more different and responsible. The consumer perception is the key to understanding if some companies should take into consideration the concept of socially responsible consumption that can provide a tool for development of different strategies or, because of the nature of their business, they should not. Market research shows us different results about the responsible consumption issues that can provide crucial information to companies on how they must respond to consumer perception and demand.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija, Informacijske i komunikacijske znanosti

POVEZANOST RADA