Naslov
Impact of a different media trends on fluctuations in health care institutions in the Republic of Croatia

Autori
Stanić, Zrinka ; Zekić Eberhard, Nefreteta ; Baban Bulat, Marija

Izvornik
Interdisciplinary management research (1847-0408) Vol.1 (2020); 200-219

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
fluctuations, healthcare, migrations, media trends

Sažetak
The purpose of this paper is to make a correlation of current fluctuations in healthcare institutions in the Republic of Croatia with different media trends. The idea is to see how different media trends in the Republic of Croatia impact the migrations of Croatian healthcare workers abroad. What is the scope of media impact on the subject and how important media is for informing healthcare workers about their job opportunities abroad? Authors have compared three different media trends from 2013, Croatia joining EU, until today January 2020. They have also compared those different media trends with political changes. As a concrete example, the authors have summoned application feedback from recruitment agency INCOR Ltd. in which they could compare the impact of their media exposure with the number of applied candidates afterward. Semi- structured interviews with a 201 INTERDISCIPLINARY MANAGEMENT RESEARCH XVI few healthcare workers who migrated from Croatia to some other EU member state gave them the final overview of the potential influence of media on fluctuations in the healthcare institutions in the Republic of Croatia.

Izvorni jezik
Engleski

Znanstvena područja
Javno zdravstvo i zdravstvena zaštita, Ekonomija, Informacijske i komunikacijske znanosti

POVEZANOST RADA