Naslov
Small Selective Tourism Business In The Croatian Region

Autori
Geić, Stanko ; Geić, Jakša ; Rakušić Katja

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Conference Proceedings of the 3rd International Conference on Entrepreneurship, Innovation and Regional Development (ICEIRD) / - , 2010, 268-275

Skup
3rd International Conference on Entrepreneurship, Innovation and Regional Development (ICEIRD)

Mjesto i datum
Novi Sad, Srbija, 27.05.2010. - 29.05.2010

Vrsta sudjelovanja
Ostalo

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
poslovna strategija, obiteljski hoteli, selektivni turizam, malo poduzetništvo
(business strategy, family hotels, selective tourism , small business,)

Sažetak
The chosen theme, which is in accordance with the global tourist trends very current today will be processed through a whole as follows: 1. Defining business strategies of small businesses in the Republic of Croatia. 2. Selective small businesses in tourism by Croatian coastal counties. 3. Analysis of appropriate tourist accommodation offers through the form of small and family run hotels in order to satisfy the very heterogeneous and dispersed needs of contemporary travel demand. 4. Summarize the advantages and disadvantages of small and family hotel in the Republic of Croatia through the analysis of management and business planning, marketing, human resources management, procurement management, finance and controlling, and Facility Management. 5. The role of the Croatian Association of Family a nd Small Hotels OMH and its mission of improving the methods and terms of busin ess development and marketing of small family hotels in Croatia

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA