Pretraga

Pretražite po imenu i prezimenu autora, mentora, urednika, prevoditelja

Napredna pretraga

Pregled bibliografske jedinice broj: 1088128

An Exploration of Start-ups’ Sustainable Marketing Orientation (SMO)

Sinčić Ćorić, Dubravka; Lučić, Andrea; Brečić, Ružica; Šević, Aleksandar; Šević, Željko
An Exploration of Start-ups’ Sustainable Marketing Orientation (SMO) // Industrial marketing management, 91 (2020), 176-186 doi:10.1016/j.indmarman.2020.09.002 (međunarodna recenzija, članak, znanstveni)

CROSBI ID: 1088128 Za ispravke kontaktirajte CROSBI podršku putem web obrasca

Naslov
An Exploration of Start-ups’ Sustainable Marketing Orientation (SMO)

Autori
Sinčić Ćorić, Dubravka ; Lučić, Andrea ; Brečić, Ružica ; Šević, Aleksandar ; Šević, Željko

Izvornik
Industrial marketing management (0019-8501) 91 (2020); 176-186

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
Sustainable marketing orientation ; Sustainable marketing strategy ; Start-ups ; Theory of planned behaviour ; Performance

Sažetak
In this manuscript, we explore the implementation of sustainable marketing orientation (SMO) within the start-up context. SMO is modelled as a three- dimensional formative construct comprising strategic integration, societal engagement, and ethical capabilities. In addition, in this study, we expand knowledge by extending the SMO literature and building ties between the theory of planned behaviour and sustainable marketing theoretical perspectives, by integrating attitudes, subjective norms, behavioural control of managers, and implementation of SMO in a single model. With the analysis of structural equation modelling, we confirmed the three-dimensional SMO and its contribution to start-ups' profitability. Moreover, we proved that attitudes are marginal, whereas subjective norm and perceived behavioural control are a very strong predictor of SMO. Finally, by using the cluster analysis, we revealed that B2B start-ups have lower levels of strategic integration, societal engagement, and ethical capabilities, as opposed to B2C start-ups.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija



POVEZANOST RADA

Ustanove:
Ekonomski fakultet, Zagreb

Profili:

Avatar Url Ružica Brečić (autor)

Avatar Url Andrea Lučić (autor)

Avatar Url Dubravka Sinčić Ćorić (autor)

Poveznice na cjeloviti tekst rada:

doi www.sciencedirect.com www.sciencedirect.com

Citiraj ovu publikaciju:

Sinčić Ćorić, Dubravka; Lučić, Andrea; Brečić, Ružica; Šević, Aleksandar; Šević, Željko
An Exploration of Start-ups’ Sustainable Marketing Orientation (SMO) // Industrial marketing management, 91 (2020), 176-186 doi:10.1016/j.indmarman.2020.09.002 (međunarodna recenzija, članak, znanstveni)
Sinčić Ćorić, D., Lučić, A., Brečić, R., Šević, A. & Šević, Ž. (2020) An Exploration of Start-ups’ Sustainable Marketing Orientation (SMO). Industrial marketing management, 91, 176-186 doi:10.1016/j.indmarman.2020.09.002.
@article{article, author = {Sin\v{c}i\'{c} \'{C}ori\'{c}, Dubravka and Lu\v{c}i\'{c}, Andrea and Bre\v{c}i\'{c}, Ru\v{z}ica and \v{S}evi\'{c}, Aleksandar and \v{S}evi\'{c}, \v{Z}eljko}, year = {2020}, pages = {176-186}, DOI = {10.1016/j.indmarman.2020.09.002}, keywords = {Sustainable marketing orientation, Sustainable marketing strategy, Start-ups, Theory of planned behaviour, Performance}, journal = {Industrial marketing management}, doi = {10.1016/j.indmarman.2020.09.002}, volume = {91}, issn = {0019-8501}, title = {An Exploration of Start-ups’ Sustainable Marketing Orientation (SMO)}, keyword = {Sustainable marketing orientation, Sustainable marketing strategy, Start-ups, Theory of planned behaviour, Performance} }
@article{article, author = {Sin\v{c}i\'{c} \'{C}ori\'{c}, Dubravka and Lu\v{c}i\'{c}, Andrea and Bre\v{c}i\'{c}, Ru\v{z}ica and \v{S}evi\'{c}, Aleksandar and \v{S}evi\'{c}, \v{Z}eljko}, year = {2020}, pages = {176-186}, DOI = {10.1016/j.indmarman.2020.09.002}, keywords = {Sustainable marketing orientation, Sustainable marketing strategy, Start-ups, Theory of planned behaviour, Performance}, journal = {Industrial marketing management}, doi = {10.1016/j.indmarman.2020.09.002}, volume = {91}, issn = {0019-8501}, title = {An Exploration of Start-ups’ Sustainable Marketing Orientation (SMO)}, keyword = {Sustainable marketing orientation, Sustainable marketing strategy, Start-ups, Theory of planned behaviour, Performance} }

Časopis indeksira:


  • Current Contents Connect (CCC)
  • Web of Science Core Collection (WoSCC)
    • Social Science Citation Index (SSCI)
    • SCI-EXP, SSCI i/ili A&HCI
  • Scopus

Uključenost u ostale bibliografske baze podataka::


  • ABI/INFORM
  • INSPEC
  • PsychINFO
  • ANBAR
  • American Marketing Association Abstracts
  • Russian Institute of Scientific Information Abstracts

Citati:

    Altmetrijski pokazatelji:


    Podijeli:





    Contrast
    Increase Font
    Decrease Font
    Dyslexic Font
    CROSBI koristi kolačiće (cookies) kako bi poboljšao funkcionalnost stranice.