Naslov
PODUZETNIČKI PRISTUP ODRŽIVOM RAZVOJU SPECIFIČNIH OBLIKA TURIZMA NA PODRUČJU ISTOČNE HRVATSKE
(AN ENTREPRENEURIAL APPROACH TO SUSTAINABLE DEVELOPMENT OF SPECIFIC TYPES OF TOURISM IN THE EASTERN CROATIA)

Autori
Filip Bartoluci, Iva Sundji, Dino Bartoluci

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
9 International Scientific Symposium REGION ENTREPRENEURSHIP DEVELOPMENT RED 2020 / - Osijek, 2020, 580-587

Skup
9th International Scientific Symposium Region, Entrepreneurship, Development 2020 (RED 2020)

Mjesto i datum
Osijek, Hrvatska, 04.06.2020. - 05.06.2020

Vrsta sudjelovanja
Ostalo

Vrsta recenzije
Domaća recenzija

Ključne riječi
specifični oblici turizma, Istočna Hrvatska, poduzetništvo u turizmu
(specific types of tourism, Eastern Croatia, entrepreneurship in tourism)

Sažetak
Tourism potential of Eastern Croatia is extremely high. It represents an area of diverse and preserved natural environment and numerous traditional values. Due to the fact that during the process of transformation and privatization Eastern Croatia lost most of its former successful enterprises, it is increasingly turning to the tourism industry. In recent years it has become recognized as a region offering a rich assortment of tourism products. The aim of this paper is to explore entrepreneurial opportunities for sustainable development of specific types of tourism in Eastern Croatia. The basic hypothesis of this paper is: "Eastern Croatia has significant potential for the development of specific forms of tourism through entrepreneurship programs.“. A method that will be used in this paper is a method of survey among experts in the field of tourism and the results will be processed by the method of descriptive statistics. Although over the years the Croatian economic policy has predominantly favored the coastal destination, in recent years these trends have changed and destinations of continental Croatia are becoming increasingly important. This is favored by new sources of investments from EU funds that encourage various forms of entrepreneurship. The specificity of tourism of Eastern Croatia is the richness of various forms of supply that are going beyond the concept of development of sun and sea tourism. Previous studies have shown that Eastern Croatia receives a large part of tourist traffic during the tourist events (Vinkovačke jeseni, Jesen u Baranji, Đakovački vezovi, Aurea fest Požega, Osječke ljetne noći, etc.). In this paper, certain segments of tourism offer of Eastern Croatia will be presented through an overview of specific types of tourism in this region (rural tourism, manifestation tourism, gastronomic tourism, etc.) and their valorisation through various entrepreneurship programs.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA