Naslov
PROMOTION, THE INTENSITY OF LABOR AND INVESTMENT IN THE CASE OF A PRIVATE ENTREPRENEUR IN OSIJEK- BARANJA COUNTY

Autori
Gašić, Marina ; Galić, Matej

Izvornik
International Review (2217-9739) II (2012), 3-4; 33-48

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, stručni

Ključne riječi
promotional activities of the company, labor intensity, support, the Gold Plaque, technology, local government

Sažetak
Promotion is especially important as a system of communication between the service or product provider and the customers. A private enterprise Vrtni Centar Fontana d.o.o. has been analyzed, where promotional activities of the company implements have been shown, such as personal selling, followed by sales promotion, trade fairs and free promotional products. At the end of the paper, the investments made by competent institutions encourage this kind of production, among others, have been presented. Development Agency for Osijek-Baranja County awards funds for participating in trade fairs, support for irrigination and co-financing when it comes to purchasing new machinery for the production.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA