Naslov
Management and marketing as progress generators in non-profit sports organizations

Autori
Borozan, Deni ; Reić, Josip

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Economic and Social Development / - , 2020, 194-200

Skup
53rd International Scientific Conference on Economic and Social Development ; 6th ITEM Conference: "Innovation, Technology, Education and Management"

Mjesto i datum
Sveti Martin na Muri, Hrvatska, 10.09.2020. - 11.09.2020

Vrsta sudjelovanja
Ostalo

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Non-profit sports organization, Management, Marketing, Efficiency, Competition

Sažetak
In a complex and dynamic enviroment in which they operate today, modern non-profit sports organizations are aware that success of the organization can be achieved by applying professional, responsible and highly effective management. Such management means succesfully allocating and using all available resources, coordination of all activities with the aim to successfully complete the mision of the organization. At the same time it is very important to continue providing the character of a non-profit organization which is public service on a non-for-profit basis. In order to achieve its effectiveness, modern non-profit organizations use sports marketing as a generator of the progress. Sports marketing covers all aspects of marketing within the sports business of a non profit organization: that means inclusion of management, products, promotion, distribution, price and customer relationship management of their products and services. The fundamental objective of sports marketing activities is to meet the needs of users in relation to competition. Therefore, sports marketing is one of the key generators of the business success of a non profit sports organization.

Izvorni jezik
Hrvatski

Znanstvena područja
Interdisciplinarne društvene znanosti

POVEZANOST RADA