Pregled bibliografske jedinice broj: 1084129
Defining grounds in literature findings for a business model framework: an online community portal serving to a niche market or a particular interest group
Defining grounds in literature findings for a business model framework: an online community portal serving to a niche market or a particular interest group // FIP - financije i pravo (Zagreb), 7 (2019), 2; 75-97 (domaća recenzija, članak, stručni)
CROSBI ID: 1084129 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Defining grounds in literature findings for a
business model framework: an online community
portal serving to a niche market or a particular
interest group
Autori
Kulik Bokun, Iris
Izvornik
FIP - financije i pravo (Zagreb) (1849-241X) 7
(2019), 2;
75-97
Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, stručni
Ključne riječi
e-business, online community, business model, social networks, internet technologies, strategic management, website marketing
Sažetak
This paper investigates what are literature findings that provide framework for establishing a business proposal – an e- business model launched in a form of an online community portal dedicated to a niche market or an interest group. Such portal should successfully serve both users and advertisers through its solid customer base and accumulated social capital in the target market segment. Findings of extensive literature research provided reasonable basis for identifying functionalities of such a business model and opened up areas for further research.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija, Informacijske i komunikacijske znanosti, Interdisciplinarne društvene znanosti
