Naslov
Implications of a new era of media on third aged persons in the context of media literacy

Autori
Zekić Eberhard, Nefreteta ; Gugić, Zrinka

Vrsta, podvrsta i kategorija rada
Poglavlja u knjigama, znanstveni

Knjiga
Aging Society - Rethinking and Redesigning Retirement

Urednik/ci
Barković Bojanić, Ivana ; Erceg, Aleksandar

Izdavač
Ekonomski fakultet Sveučilišta Josipa Jurja Strossmayera u Osijeku

Grad
Osijek

Godina
2020

Raspon stranica
333-350

ISBN
978-953-253-162-6

Ključne riječi
misinformation ; fake news ; media ; media literacy ; third age

Sažetak
Media literacy has been recognized in European Union documents related to audiovisual and media policy as an essential factor in the modern information society, with a commitment to education on this issue at all levels. However, most education programs are focused on preschool and school-age, while at the same time, some recent research shows that people over 65 are the ones who, for various reasons (primarily, ignorance), spread the most misinformation or fake news via social networks. This research seeks to gain insight into the extent to which third-person consumers are media consumers, what are the forms of media they are most in touch with, and to what extent they can distinguish informative media content from covert marketing advertising. It also seeks to gain insight into the aftermath of a generation of passive media consumers with modern media technology that offers a proactive approach to participation and information formation for the masses and to answer the question of how much they create and shape information through social networks and communication platforms. The research is conducted on a representative sample of third- age media content consumers through questionnaires and in-depth interviews, and the analysis of the results obtained will attempt to determine their media knowledge, experiences, habits, and insights.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija, Informacijske i komunikacijske znanosti, Interdisciplinarne društvene znanosti

POVEZANOST RADA