Naslov
New Product Development in Croatian Insurance Industry

Autori
Stipić, Miro ; Šustić, Ivona ; Krolo Crvelin, Anita

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), stručni

Izvornik
The Winning Products - Proceedings of the 29th Conference on Entrepreneurship and Innovation / Rebernik, Miroslav ; Bradač, Barbara ; Rus, Matej - Maribor : IRP-Institut for Entrepreneurship Research, 2009, 229-243

ISBN
978-961-91694-4-5

Skup
International Conference on Entrepreneurship and Innovation PODIM

Mjesto i datum
Maribor, Slovenija, 25.03.2009. - 26.03.2009

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
insurance, new product development, insurance services, insurance market

Sažetak
A significant factor in the functioning of the insurance industry is the adaptation to new risks created by modern social development. Insurance companies must be able to keep up with market demands by creating new products and improving the properties of existing products. Only in this way will the insured be well protected from the risks that threaten them and their property. The most successful insurers on the market will be those who will place previously non-existent services on time. This paper analyzes the development of new products and innovations of existing products on the Croatian insurance market.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA