Naslov
Importance of tourism valorisation of Croatian gastro- cultural heritage

Autori
Bunja, Đani ; Klapan, Manuela

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Tourism and Hospitality Industry 2020 / Črnjar, Kristina ; Smolčić Jurdana, Dora - Opatija : Fakultet za menadžment u turizmu i ugostiteljstvu Sveučilišta u Rijeci, 2020, 8-18

Skup
25. bijenalni međunarodni kongres Turizam i hotelska industrija: trendovi i izazovi = 25th Biennial International Congress Tourism & Hospitality Industry - Trends and Challenges

Mjesto i datum
Opatija, Hrvatska, 04.05.2020. - 06.05.2020

Vrsta sudjelovanja
Ostalo

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Gastro-culture ; Tourism valorisation ; Heritage ; Identity ; Croatian tourism

Sažetak
Purpose - The aim of this paper is to examine potentials of tourism valorisation of traditional and authentic gastro-cultural heritage regarding qualitative improvement of Croatian tourism. Methodology - The research was primarily based on the qualitative method. The authors conducted an in-depth interview with the relevant representatives of public and tourism sector involved in the integration of the tourism product. Findings - Our findings show that regardless of the activities and efforts that the public sector, the economy and industry and sector organizations have invested in its identification, gastro-cultural heritage as part of the total intangible cultural heritage of Croatia has not been sufficiently valued or affirmed in the international context. However, the respondents generally agree with the need for tourist valorisation of gastro-cultural heritage. But, there are also some differences in attitudes among public and tourism sector respondents. Contribution – In a theoretical sense, the paper contributed in the development of a scientific ap- proach to tourism valorisation of gastro-culture in general. In the applicative sense the paper is the first study to propose the development of the tourism valorisation model of Croatian traditional and authentic gastro-cultural heritage for the purpose of qualitative improvement of Croatian tourism and its affirmation on the international tourist market.

Izvorni jezik
Hrvatski

Znanstvena područja
Ekonomija

POVEZANOST RADA