Naslov
Restaurant Online Reputation and Destination Competitiveness: Insight into TripAdvisor Data

Autori
Mandić, Ante ; Pivčević, Smiljana ; Petrić, Lidija

Vrsta, podvrsta i kategorija rada
Poglavlja u knjigama, znanstveni

Knjiga
Gastronomy for Tourism Development: Potential of the Western Balkans

Urednik/ci
Peštek, Almir ; Kukanja, Marko ; Renko, Sanda

Izdavač
Emerald Group Publishing

Godina
2020

Raspon stranica
155-184

ISBN
9781789737561

Ključne riječi
Online reputation ; Destination competitiveness ; TripAdvisor ; Gastronomy ; Tourism development ; Western Balkans

Sažetak
The study provides new insights into the relationship between gastronomic offer and destination competitiveness, and valuable practical implications for destination and hospitality management. Moreover, this study addresses various gaps in existing research on this topic. Specifically, it validates the reputation elements presented online using TripAdvisor data and analyses the impact of electronic Word of Mouth (eWOM) not only as the outcome variable of other constructs, as is the case in the literature, but also as a central construct of the analysis. In doing so, it extends current research on this topic and fills the gap regarding the inclusion of the supply-side stakeholder perspective, which has long been recognised as necessary in any attempts to measure competitiveness.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA