Naslov
Flagships and pop-up stores as contemporary retail trends

Autori
Mrvica Mađarac, Sandra ; Brajević, Slađana ; Filipović, Zvonimir

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), stručni

Izvornik
CIET 2020 / Kovačević, Tonko ; Akrap, Ivan - Split : Sveučilište u Splitu, 2020, 417-427

ISBN
978-953-7220-52-5

Skup
4th Contemporary Issues In Economy & Technology (CIET 2020)

Mjesto i datum
Split, Hrvatska, 29.05.2020

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Modern retail format, flagship stores, pop-up stores, retail trends

Sažetak
Today's shopping, besides the very act of shopping itself also increasingly realizes an experience. Today's buyers when shopping prefer a comfortable environment where they can spend their free time and value for their money. The advancement of technology has greatly influenced on retail. E-commerce is taking an even growing share of retail ; automatic cash registers are used, mobile apps, new payment trends, QR codes and others. As one of the modern retail forms during the recent years on the retail market, flagship and pop-up stores appears. The flagships stores with their interdisciplinary approach when designing the interior of the sale place using modern architectural solutions, the focus is on the conception of trade as the leading point of sale place that customers want to visit as a sort of destination. Some of the flagship stores have also become tourist destinations, and more of them on the one place are attracting tourists on a daily basis (e.g., Fifth Avenue in New York). Pop-up stores shortly introduce themselves to customers on a specific location with the purpose of creating the surprise. In the paper are outlined some of the current retail trends and the concept of flagships and pop-up stores and also are explored examples of these stores in the word and in the Republic of Croatia.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA