Naslov
Ageism and Media Generations in the Croatian Post- socialist Context

Autori
Čuvalo, Antonija

Izvornik
Lecture notes in computer science (0302-9743) 12209 (2020); 17-28

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
Media generations, Ageism, Media repertoires, Youth, Elders, Post-socialist, Croatia

Sažetak
The paper discusses the concepts of ageism and media generations. The concept of media generations gains increased attention within media studies with the increase in rhythm of social changes driven at least partly by the development of communication and media technologies. The starting point here is that ageism is implied in the bulk of research on the generational differences in media use. Alternative approach is proposed in order to overcome ageism when analysing media use and its implications for the individuals of different age. The alternative is based on the concepts of media generations, generation units and media repertoires. Media repertories [1, 2, 3] here serve as an indicator of media generation units on the societal level [4]. Such an approach allows for the shared intergenerational media practices, recognizing also intragenerational diversity and the contemporary complex high choce media environment. This approach is open for the application of the multi-method research strategies. Examples of the analysis of the media generation presented here are from the article by Antonija Čuvalo and Zrinjka Peruško [5] on media generations in Croatia and Dina Vozab’s [6]. The main argument of this article is that the practice-based definition of media generation units through their media repertoire is more useful than dividing the generations by the decade of birth.

Izvorni jezik
Engleski

Znanstvena područja
Informacijske i komunikacijske znanosti, Sociologija

POVEZANOST RADA