Pregled bibliografske jedinice broj: 1075843
Diversification of Heritage Labels in Hospitality Industry
Diversification of Heritage Labels in Hospitality Industry // Value of heritage for tourism, Proceedings of the 6th UNESCO UNITWIN Conference 2019 / Vanneste, Dominique ; Gruijthuijsen, Wesley (ur.).
Leuven, 2020. str. 87-99 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 1075843 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Diversification of Heritage Labels in Hospitality
Industry
Autori
Floričić, Tamara
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Value of heritage for tourism, Proceedings of the 6th UNESCO UNITWIN Conference 2019
/ Vanneste, Dominique ; Gruijthuijsen, Wesley - Leuven, 2020, 87-99
ISBN
978-94-640-7365-2
Skup
6th UNESCO UNITWIN Conference 2019: Value of heritage for tourism
Mjesto i datum
Leuven, Belgija, 08.04.2019. - 12.04.2019
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
Heritage certification ; Cultural tourism ; Hospitality ; Sustainability
(heritage certification ; cultural tourism ; hospitality ; sustainability)
Sažetak
Cultural tourism and staying in heritage accommodation facilities affirm historical contexts and influence heritage revitalisation with the generation of tourist expenditure. Consideration of modern trends and current positions enables recognition of developmental potential of heritage hospitality facilities through differentiation and strategic marketing. The aim of the paper is to, through hospitality classification, look at the potentials of heritage hotel category diversification into sub-categories which could, in a more precise way, present core competencies of specific heritage buildings and organised hospitality structures for the purposes of achieving new competitiveness. The methodology and design of the research included multidimensional research created for the purpose of better understanding and evaluation of the topic from several different angles. Qualitative and quantitative scientific methodologies were used, including statistical methods and methods of creative thinking, analysing and synthesising of the subject complex characteristics for the purposes of sublimation of new knowledge, represented in the form of recommendations for further valorisation of heritage structures used for tourism and hospitality businesses. The paper representsconceptual suggestions for the new diversification through scientific considerations, but also applicability in the development of the hospitality industry.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
