Naslov
Business Model Innovation and Internationalization Strategies: The Case of Flixbus

Autori
Buntić, Luka ; Damić, Mate ; Perica, Eva

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Proceedings of the 35th International Business Information Management Association Conference (IBIMA): Education Excellence and Innovation Management: A 2025 Vision to Sustain Economic Development during Global Challenges / - , 2020, 15716-15723

ISBN
978-0-9998551-4-1

Skup
35th International Business Information Management Association Conference (35th IBIMA)

Mjesto i datum
Sevilla, Španjolska, 01.04.2020. - 02.04.2020

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Business Model Innovation, Internationalization, Disruption, Franchise

Sažetak
The impact of globalization has led to a significant rise of born global companies. In order to achieve competitive advantage on the global market these organizations aim to develop unique business models which are hard to replicate for their competitors. Some of these organizations pursued the strategy of establishing a strong local presence to ensure success of their future internationalization. FlixBus can be seen as one of these organizations. This start-up company’s revolutionary business model has initiated a disruption of the bus industry in the global market, completely changing the landscape for traditional bus transport service providers. The aim of this exploratory study is to analyse the FlixBus case through the perspective of business model innovation as a tool for internalization. The aim of this exploratory study is to analyse the FlixBus case through the perspective of business model innovation as a tool for internalization.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA