Naslov
LIVING LAB – CREATIVE ENVIRONMENT AND THINKING TECHNIQUES FOR TOURISM DEVELOPMENT

Autori
Šker, Irena ; Floričić, Tamara

Izvornik
Interdisciplinary description of complex systems (1334-4684) 18 (2020), 2-B; 258-270

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
Living Lab ; innovations ; tourism and hospitality ; brainstorming ; brainwriting
(Living Lab, innovations, tourism and hospitality, brainstorming, brainwriting)

Sažetak
The aim of the article is to analyse the justification for and efficiency of organising a Living Lab within the higher education system as an environment for the development of stimulating tourism ideas and entrepreneurship recommendations, and compare group creative thinking techniques for generating ideas – brainstorming and brainwriting in the Living Lab organisation – as recommendations for the effectiveness of further research. Through the Living Lab model, the techniques mentioned contribute to the development of creativity and generate quality and innovative ideas and, in accordance with these, the most efficient model for problem-solving in the tourism environment is proposed. The purpose of the article is to present an innovative model for consideration and evaluation of problems and potential solutions in tourism entrepreneurship. The summarised considerations represent a scientific contribution to the new theory of problem solving and innovations in tourism entrepreneurship.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

Napomena
The research is carried out under the ATLAS
Adriatic Cultural Tourism Laboratories project,
approved under the first call standard plus
projects Interreg VA Italy – Croatia CBC
Programme 2014-2020.

POVEZANOST RADA