Pregled bibliografske jedinice broj: 1073701
Visual Literacy: Modes and Media
Visual Literacy: Modes and Media // Reconciling the traditional and contemporary: the new integrated communication / Verčić, Dejan ; Jugo, Damir ; Ciboci, Lana (ur.).
Zagreb: Veleučilište Edward Bernays, 2015. str. 669-683 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), ostalo)
CROSBI ID: 1073701 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Visual Literacy: Modes and Media
Autori
Tuksar, Sunčana
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), ostalo
Izvornik
Reconciling the traditional and contemporary: the new integrated communication
/ Verčić, Dejan ; Jugo, Damir ; Ciboci, Lana - Zagreb : Veleučilište Edward Bernays, 2015, 669-683
ISBN
978-953-58317-2-3
Skup
Reconciling the traditional and contemporary: the new integrated communication, Communicaton Management Forum 2015
Mjesto i datum
Zagreb, Hrvatska, 31.12.2015
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
Modusi, multimodalnost, film, obrazovanje, jezik
(Modes, multimodality, film, education, language)
Sažetak
When we question the traditional notion of what constitutes a text, some authors claim that image is text. In this respect the analytical approach based on social semiotics, and the works of Kress and van Leeuwen (1996), Burn (2014) and Burn and Parker (2003) need to be taken in consideration. This calls for a multimodal approach to text analysis which is applicable to media communicative narrative. The aim of this paper is to discuss Burn’s multimodal theory of kineikonic analysis (2014, 5-8) which ascribes the meaning of making of film to the transcription of modes.
Izvorni jezik
Engleski
Znanstvena područja
Informacijske i komunikacijske znanosti
