Naslov
Film Text in the Classroom: Exploring the Theme of Branding the Identity

Autori
Tuksar, Sunčana ; Horvat, Iva

Vrsta, podvrsta i kategorija rada
Poglavlja u knjigama, znanstveni

Knjiga
Reaching Horizons in the Contemporary Education

Urednik/ci
Tatković, Nevenka ; Šuran, Fulvio ; Diković, Marina

Izdavač
Sveučilište Jurja Dobrile u Puli

Grad
Pula

Godina
2018

Raspon stranica
201-217

ISBN
978-953-7320-74-4

Ključne riječi
Branding ; identity ; globalization ; university lesson plans

Sažetak
Abstract This paper introduces a methodological approach to a teaching unit through the documentary film No Logo (Jhally, 2003). It is supported by Gardner (1999, 2011), Allen (2004) and Wood (2002), who claim that those who think critically use logic, research and experience. The theoretical background regarding globalization, neoliberal market and identity was provided by the atuhors such as Castells (2000), Gikandi (2001), Kymlicka (2003) and Klein (2002). The survey was conducted with three aims: to examine the student attitudes toward brands and university identity, to compare the obtained results according to two different study groups, and to analyse the student evaluation of the given teaching method. The data can contribute to the series of previous lectures. The study was conducted in the academic year 2015/2016 within the English Course at Juraj Dobrila University of Pula.

Izvorni jezik
Engleski

Znanstvena područja
Filologija

POVEZANOST RADA