Naslov
Entrepreneurial management of small hotel offer in continental Croatia

Autori
Duspara, Lena ; Blažević, Ivana

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), ostalo

Skup
4th International Scientific and Expert Conference of the International TEAM Society 2013

Mjesto i datum
Prešov, Slovačka, 04.11.2013. - 06.11.2013

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
small hotels, management, touristic offer, planning, quality

Sažetak
Development of tourism in Croatia in the past had been based on building huge hotels which were working only during short summer seasons and on massive scale of guests that meant only the number in the series, competition approach to the development of tourism. It has been focused on the growth of a network of small family hotels opened through the year with far better service. With the change of the political situation in the country and turning towards the market economy, the former touristic product stopped being competitive or profitable, thus the hotels suffered from heavy losses, as they have to be more flexible and high-grade competitive. To prevent the accumulation of losses and declining of hotels, the Republic of Croatia has turned to the development of small family hotels and creating of a trendy touristic product that is not based only on the sun and sea. Entrepreneurial managers have the main role in this development, these who are able to create a new quality, supplement a new value to the product and meet the needs of their gusts in any aspect with their creativity and innovations. Since the developing potentialities of tourism have not been used up, but there are greater differences between possibilities and realization in the continental part of Croatia than along Adriatic coast, it is reckoned the continental part of Croatia is about to see its touristic development carried by small hotel managers.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA