Naslov
Innovation and new product developmennt in Croatia

Autori
Knežević, Sanja ; Kulaš, Anita, Lena ; Duspara, Lena

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), ostalo

Skup
TEAM

Mjesto i datum
Prešov, Slovačka, 04.11.2013. - 06.11.2013

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Innovation, new products, enterprises, Croatia

Sažetak
Today’s enterprises in terms of a dynamic environment are faced with serious challenges such as global economy expansion, intense competition, severe struggle for markets, rapid technological changes, structural transformations, and so on. In order to respond to these challenges, enterprises need to constantly increase their productivity, improve the quality of products and services, develop new products and meet the requirements and desires of the environment. Innovations represent not only an initial point for growth and development but also a survival factor. Those enterprises that are able to respond rapid to changes by innovations and constantly introduce novelties are the only ones that can survive in the world today. This paper analyzes how high the innovations in Croatian enterprises are developed, and what are the main obstacles and innovation activities.

Izvorni jezik
Hrvatski

POVEZANOST RADA