Naslov
Travel intermediary – supporter or destroyer of the cultural tourism development

Autori
Gjurković, Doria ; Matošević Radić, Mijana

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Proceedings of FEB Zagreb 11th International Odyssey Conference on Economics and Business / Šimurina, Jurica ; Načinović Braje, Ivana ; Pavić, Ivana - Zagreb : Ekonomski fakultet Sveučilišta u Zagrebu, 2020, 802-813

Skup
11th FEB Zagreb International Odyssey Conference on Economics and Business

Mjesto i datum
Šibenik, Hrvatska; online, 16.06.2020. - 20.06.2020

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
travel intermediary, destination management company, cultural tourism, sustainable tourism development

Sažetak
The contribution of travel intermediaries to tourism development is recognized from their fundamental role in the market. They create and market tourist products that they have created based on the available resource base, combining the services and products of different local businesses. They are directly connected with local businesses as well as tourists. According to the stakeholder theory, the cooperation of all stakeholders in the destination is crucial for the sustainable tourism development, especially in the case of cultural tourism, or its sub-type of heritage tourism, because an inefficient management of tourism development can jeopardise the protection of cultural heritage. Therefore, it is important for all stakeholders, including travel intermediaries, to be aware of the richness of cultural heritage, to understand and respect it. The aim of this paper is to analyse the role of travel intermediaries in the development of cultural tourism in the city of Split, taking into account their cooperation with other stakeholders, in order to identify which intermediaries can support (and which can disrupt) the cultural tourism development. The main contribution of the research can be summarized as follows. Profit-oriented tour operators who do not respect the principles of sustainable development can be dangerous for tourism development in the destination, because they create and market products that can have greater negative than positive effects of tourism in the destination. On the other hand, destination management companies that are specialized in cultural tourism in the destination can support the sustainable development of cultural tourism in the destination.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA