Naslov
Organization Identity in Higher Education Institutions in The Republic of Croatia

Autori
Martić Kuran, Linda ; Blažević Miše, Katarina ; Brezak, Slobodan ; Blažević, Nikola

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), stručni

Izvornik
Conference Proceedings - Contemporary Issues in Economy & Technology - CIET 2018 / Anđelinović, Šimun ; Akrap, Ivan - Split : Sveučilišni odjel za stručne studije Sveučilišta u Splitu, 2018, 712-723

ISBN
978-953-7220-29-7

Skup
3rd international scientific and professional conference Contemporary Issues in Economy & Technology (CIET 2018)

Mjesto i datum
Split, Hrvatska, 01.06.2018. - 02.06.2018

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
higher education, business interaction, organizational identification, organizational reputation, organizational identity.

Sažetak
Business interaction between managers, employees, institution encirclement and other institution stakeholders results in creating organizational identity. Organizational identity has a significant impact on different types of organizational behaviours, and thus on the institution's functioning, as well as on achieving institutional goals as a whole. Organizational identity is a strategically planned and operational self - presentation of a company, based on long term company goals, combined with the desire to use all the instruments of the company as one unit achieved by means of behaviour and communication. Employee perception toward the workplace has significant impact on institutional reputation and is a part of the features of the institution and also includes emotional reactions and stakeholders’ knowledge about the institution's identity. It is indisputable to articulate these concepts as key factors in the success of institutions in competitive markets, respectively their importance as intangible assets that provide companies with competitive precedence on the market. The aim of the paper is to examine conceptual and strategic relations between organizational identity and organization's reputation perception on the example of the higher education institutions in the Republic of Croatia. The paper also discusses possible directions for further research in this relevant and interesting field of research.

Izvorni jezik
Engleski

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