Naslov
The Factor Structure of Medical Tourist Satisfaction: Exploring Key Drivers of Choice, Delight and Frustration

Autori
Mikulić, Josip ; Krešić, Damir ; Šerić, Maja

Izvornik
Journal of Hospitality & Tourism Research (1096-3480) X (2020); 1-20

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
medical tourism ; tourist satisfaction and dissatisfaction ; choice behavior ; impact-asymmetry analysis

Sažetak
The current study intends to contribute to a better understanding of the medical tourism experience. In particular, this study uses data from a survey-based study conducted on a sample of 1, 209 medical tourists in Croatia. On the one hand, this study aims to explore and shed light on the decision-making process of medical tourists, and, on the other hand, to reveal which elements of both the medical institution and the destination where it is located, have largest potentials to drive medical tourist delight and/or frustration, in accordance with the three-factor theory of customer satisfaction.

Izvorni jezik
Engleski

Znanstvena područja
Dentalna medicina, Ekonomija, Interdisciplinarne društvene znanosti

POVEZANOST RADA