Pregled bibliografske jedinice broj: 1070076
LOCATION ANALYSIS USING GEOGRAPHIC INFORMATION SYSTEM
LOCATION ANALYSIS USING GEOGRAPHIC INFORMATION SYSTEM // INTERDISCIPLINARY MANAGEMENT RESEARCH XV / Barković, Dražen ; Crnković, Boris ; Zekić Sušac Marijana ; Dernosceg, Karl Heinz ; Pap, Norbert ; Runzheimer, Bodo ; Wentzel, Dirk (ur.).
Osijek: Ekonomski fakultet Sveučilišta Josipa Jurja Strossmayera u Osijeku, 2019. str. 449-464 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
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Naslov
LOCATION ANALYSIS USING GEOGRAPHIC INFORMATION SYSTEM
Autori
Briš Alić, Martina ; Topolovac, Josip ; Baran, Ante
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
INTERDISCIPLINARY MANAGEMENT RESEARCH XV
/ Barković, Dražen ; Crnković, Boris ; Zekić Sušac Marijana ; Dernosceg, Karl Heinz ; Pap, Norbert ; Runzheimer, Bodo ; Wentzel, Dirk - Osijek : Ekonomski fakultet Sveučilišta Josipa Jurja Strossmayera u Osijeku, 2019, 449-464
Skup
15th International Conference on Interdisciplinary Management Research (IMR 2019)
Mjesto i datum
Opatija, Hrvatska, 16.05.2019. - 18.05.2019
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
location, geographic information system, location analysis
Sažetak
Location is a long-term commitment for a company and choosing the location is an important strategic decision that can have a significant impact on the company's overall performance. Guided by the goal of every entrepreneur for profit-maximizing, different decision-making models have been developed with the ability to use different data to help with decision making process and reducing costs. By using a geographic information system (GIS) a company is able to analyze total quantitative information with regard to a particular location. GIS is an IT-based tool that allows gathering, storing and mapping of demographic data. It is an integrated system composed of computer hardware, software, data and trained staff, all contributing to the creation of geographically informed data. The system's ability to analyze a large amount of various data and their combinations is only one of the reasons for its popularity in location analysis. The purpose of this paper is to point to the fact that for efficient location management it is necessary to develop a geographic information system considering all factors.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
